About New Earth Group
New Earth Group is a consciousness educator and a specialized wellness retailer based in Central, Hong Kong, offering premium products focused on energy healing, alternative health, and well-being plus cutting edge health consciousness technologies. Our curated collections include innovative items such as Somavedic devices, Pranan protective solutions, Timewaver systems, Aura-Soma essences, Quantum Power Sprays, and HueLight systems. Operating by appointment only at our Central Studio, we cater to individuals seeking holistic and transformative wellness solutions. We are committed to providing high-quality, specialized products that support personal energy balance and health in a modern world.
The Role
We are seeking a creative and proactive Digital Marketing Executive to join our team at New Earth Store. This role will focus on enhancing our online presence through engaging social media content, with an emphasis on Instagram Reels production, social media calendar management, overall social media management, and content creation. The ideal candidate will have a passion for wellness and alternative health topics, along with hands-on experience in digital advertising and AI-driven tools for content generation. This is a full-time position based in Hong Kong.
Key Responsibilities
- Develop and produce high-quality Instagram Reels, including scripting, filming, editing, and optimizing for maximum engagement to showcase our wellness products and brand story.
- Manage the social media calendar across platforms (primarily Instagram, Facebook & YouTube, but potentially expanding to others like Xiaohongshu), ensuring consistent posting schedules, content alignment with brand values, and timely campaigns.
- Oversee comprehensive social media management, including community engagement, responding to comments and inquiries, moderating discussions, and fostering online relationships to build a loyal audience.
- Create compelling content for social media, including posts, stories, captions, graphics, and videos that highlight products
- Collaborate on digital advertising strategies, including planning, executing, and analyzing paid campaigns on social media platforms to drive traffic, leads, and sales.
- Utilize AI software for efficient content creation, such as generating copywriting for posts and ads, and assisting with video editing to streamline production workflows.
- Monitor social media performance metrics, analyze audience insights, and provide recommendations to improve reach and engagement.
- Stay updated on digital marketing trends, particularly in the wellness and alternative health sectors, to innovate content and strategies.
Qualifications and Skills
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- Proven experience in social media management and content creation, with a strong portfolio of Instagram Reels or similar short-form video content.
- Familiarity with digital advertising platforms (e.g., Meta Ads Manager) and experience running targeted campaigns.
- Proficiency in AI tools for content creation, such as copywriting assistants and video editing software.
- Excellent written and verbal communication skills, with a creative flair for storytelling in the wellness space.
- Strong organizational skills for managing calendars and multiple projects simultaneously.
- Knowledge of analytics tools (e.g., Google Analytics, Instagram Insights) to track and optimize performance.
- Passion for wellness, energy healing, or alternative health products is a plus.
- Ability to work independently in a small team environment, with flexibility for remote or hybrid arrangements.
What We Offer
- Salary and benefits package commensurate with experience.
- Opportunity to work with innovative wellness products in a dynamic, purpose-driven company.
- A collaborative and supportive work culture focused on personal consciousness growth.
How to Apply
Interested candidates should send their resume, portfolio of relevant work (including IG Reels and content samples), Human Design Chart, expected salaries and a cover letter explaining their interest in New Earth Group to love@newearthgroup.com.hk.
Please include "Digital Marketing Executive Application" in the subject line.
We look forward to hearing from you!